Where: TransPerfect, Barcelona
What: Lead project, UX/UI Design, Ideation, UX Research collaboration
How: Figma
What: Lead project, UX/UI Design, Ideation, UX Research collaboration
How: Figma
What GL Writer Needed from Me
As the UX/UI Principal Designer, I was responsible for strategizing and designing both the user experience and user interface. The project had a clear goal: to develop a fully functional prototype within six months—one that could start refining the AI model while providing real value to early users.
Given the ambitious timeline, I relied heavily on Compass Design System, which allowed us to accelerate development, maintain consistency, and focus on core functionalities. Ensuring that designers, developers, and stakeholders shared a common understanding of the project scope was crucial for success.
Key Tasks I Performed
Defined and led the UX/UI strategy, shaping the product vision from concept to execution.
Conducted user research, interviews, and usability testing to align the tool with copywriters' real needs.
Designed a functional prototype in six months, enabling the AI to start learning from real-world inputs.
key tasks
Leveraged Compass Design System to ensure a cohesive and scalable design approach.
Collaborated closely with developers and stakeholders to ensure smooth implementation.
Design Exploration
Results & Impact:
01. Accelerated Development & AI Training – Delivered a working prototype on schedule, allowing early AI refinement.
02. User-Centric Design – Shaped by extensive research & testing, ensuring high adoption among creative professionals.
03. Seamless Cross-Team Collaboration – Clear scope definition improved efficiency across designers, developers, and stakeholders.
04. Scalable & Consistent UI – Thanks to Compass Design System, the product maintained a polished and professional design from the start.
Why This Project Matters
GL Writer wasn’t just another AI-powered writing tool—it was built with and for creative professionals, ensuring that AI enhances, rather than replaces, human creativity. By applying strategic UX thinking, rapid prototyping, and design system methodologies, we successfully launched a tool that could reshape the way copywriters interact with AI.
Final Thoughts
This project reinforced my ability to lead UX/UI strategy under tight deadlines, aligning design, AI, and business goals into a single, user-friendly product. It also demonstrated the power of design systems in accelerating development, making it possible to deliver innovation without compromising quality.
